MMA has been called “the world’s fastest-growing sport,” which makes sense given it hasn’t been around that long. For instance, among 18-34 year-old fans in the United States, MMA is more popular than either the NHL or even NASCAR. While there’s no doubt about the rise in popularity of MMA, there is some confusion about what’s driving the success. Here are a few possible reasons in no specific order:
MMA is a rapidly innovating and evolving sport which will continue to fuel it’s increase in popularity. As the UFC and other promotions cut deals like the massive uniform deal with Reebok in December 2014, we will see more and more merchandise and marketing of MMA athletes and promotions. This will continue to bring more fans to the sport for years to come. No matter how quickly it grows though it is clear that MMA is mainstream and it is here to stay.