As a martial arts instructor or gym owner, you know just how much classes can cost. For eager and committed students, the investment is almost always worth the return; unfortunately, this may not be the case with every student on your roster. You want your clients to feel they’re getting a great value for their time and money, so making an effort to help them avoid buyer’s remorse is a wise business decision.
Buyer’s remorse isn’t the result of sticker shock, though high prices can and do make people think twice about renewing an existing contract or signing on the bottom line. True buyer’s remorse happens when your clients or their parents don’t feel that they’re getting a good value for money spent. The best way, then, to avoid buyer’s remorse in your students is to make a point of focusing on great value and always managing expectations.